Sweatshirt Hoodies

Anarchy (Schwarz) Sweatshirt mit Kapuze, Royal, L

2010-09-24T08:30:00.001-07:00

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Anarchy (Black) design Unisex-Kapuzen-Sweatshirt. 280 gsm, 80% gekämmte Baumwolle - 20% Polyester.

Sweatshirt Maßtabelle -

Half Chest: (XXS) 46; (XS) 50; (S) 53; (M) 56.5; (L) 60; (XL) 63.5; (2XL) 67; (3XL) 70.5

Body Length: (XXS) 58; (XS) 63; (S) 65.5; (M) 67.5; (L) 69.5; (XL) 71.5; (2XL) 73.5; (3XL) 75.5

Sleeve Length: (XXS) 51; (XS) 56; (S) 62.5; (M) 63.5; (L) 64.5; (XL) 65.5; (2XL) 66.5; (3XL) 67.5

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US Air Force Sweatshirt mit Kapuze

2010-09-22T22:30:00.001-07:00

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US Air Force design Unisex-Kapuzen-Sweatshirt. 280 gsm, 80% gekämmte Baumwolle - 20% Polyester.

Sweatshirt Maßtabelle -

Half Chest: (XXS) 46; (XS) 50; (S) 53; (M) 56.5; (L) 60; (XL) 63.5; (2XL) 67; (3XL) 70.5

Body Length: (XXS) 58; (XS) 63; (S) 65.5; (M) 67.5; (L) 69.5; (XL) 71.5; (2XL) 73.5; (3XL) 75.5

Sleeve Length: (XXS) 51; (XS) 56; (S) 62.5; (M) 63.5; (L) 64.5; (XL) 65.5; (2XL) 66.5; (3XL) 67.5

N/A

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Glam Bolt (Gold Glitter) Sweatshirt mit Kapuze

2010-07-01T15:30:00.001-07:00

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Glam Bolt (Gold Glitter) design Unisex-Kapuzen-Sweatshirt. 280 gsm, 80% gekämmte Baumwolle - 20% Polyester.

Sweatshirt Maßtabelle -

Half Chest: (XXS) 46; (XS) 50; (S) 53; (M) 56.5; (L) 60; (XL) 63.5; (2XL) 67; (3XL) 70.5

Body Length: (XXS) 58; (XS) 63; (S) 65.5; (M) 67.5; (L) 69.5; (XL) 71.5; (2XL) 73.5; (3XL) 75.5

Sleeve Length: (XXS) 51; (XS) 56; (S) 62.5; (M) 63.5; (L) 64.5; (XL) 65.5; (2XL) 66.5; (3XL) 67.5

N/A

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Corporate Gifts Your Business May Choose To Provide

2010-06-30T14:30:00.001-07:00

Depending on the company you use to order your promotional items from, there are innumerable corporate gifts you can offer to your clients! From the most simple, like a promotional pen or a promotional mug, to the ultra extravagant, like crystal decanters, crystal globes, and even travel bags, your company can find something for all your clients. What is especially nice about corporate business gifts is they are also effective in motivating staff! Giving a small corporate gift for special occasions, service awards, or just because can really motivate those who work in your business to go the extra mile, since you gave them that "little extra", too.

When thinking "corporate gift", many think big business. Those who you will be focusing on will be looking for items that are useful to them in their everyday work. These items can sometimes be more pricey, but often you can find reasonable deals and get products that really make a statement.

Some of the corporate gifts you might consider for your company's next promotional campaign are:

Laptop bags - with more and more business persons carrying laptops from one business meeting to another, having a laptop bag is more of a necessity than a luxury. You can use this kind of corporate gift for either your own employees or clients, too. With costs ranging from £5.39 to over £17, your business can find one or more types of promotional laptop bags that will be quick effective as give aways.

Executive business travel bags - it is not unusual for customers and employees to have to take the occasional, or possibly frequent, business trip. Large pieces of luggage may not be required, but a quality travel bag will fit the bill perfectly! Giving these away as corporate promotional gifts will get you logo and business name seen by everyone and anyone in the airport, from airline personnel to other travelers. With costs ranging from £21.34 to over £69, this is a pricier corporate gift to consider.

Promotional clothing - everyone can use another collared shirt or sweatshirt, even a baseball cap. What is great about these offerings is that your company can actually allow employees to wear these corporate promotional gifts on the job, getting your name seen outside the workplace, too. Seeing the business name and logo on the shirt will spark interest in passersby, possibly getting additional traffic to your website or store front. Prices vary greatly, as well, so adding clothing as a corporate gift can fit into any budget imaginable.

These are just a few of the numerous choices your business has when considering corporate business gifts! Most promotional product distributors have pages upon pages of offerings that you can choose from. They can be small tokens that will fit into a "promotional goodie bag" or they can be something much larger. No matter what you choose, everyone loves getting something for free! With prices that will fit any promotional budget, why rely completely on traditional advertising to bring in customers?

Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online promotional gifts and promotional products company based in the north of England. Established in 2001, he has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details visit www.ideasbynet.com

Kapuzen-Sweatshirt - Fruit of the Loom 'Hooded Sweat', Größe:L; Farbe:bottle green

2010-06-22T17:30:00.001-07:00

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Kapuzen Sweatshirt von Fruit of the Loom Farbe royal Größe M

2010-06-19T11:30:00.001-07:00

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280 g/qm, 80 % BW, 20 % Polyester
doppelte Kapuze mit Kordelzug
eingesetzte Ärmel, Kängurutasche
Rippstrick-Bündchen an Ärmeln und Saum
Doppelnaht am Armausschnitt

280 g/qm, 80 % BW, 20 % Polyester, doppelte Kapuze mit Kordelzug, eingesetzte Ärmel, Kängurutasche, Rippstrick-Bündchen an Ärmeln und Saum, Doppelnaht am Armausschnitt, Schlauchware.

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Deep Throat Sweatshirt mit Kapuze

2010-05-25T21:30:00.001-07:00

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Deep Throat Pink design Unisex-Kapuzen-Sweatshirt. 280 gsm, 80% gekämmte Baumwolle - 20% Polyester.

Sweatshirt Maßtabelle -

Half Chest: (XXS) 46; (XS) 50; (S) 53; (M) 56.5; (L) 60; (XL) 63.5; (2XL) 67; (3XL) 70.5

Body Length: (XXS) 58; (XS) 63; (S) 65.5; (M) 67.5; (L) 69.5; (XL) 71.5; (2XL) 73.5; (3XL) 75.5

Sleeve Length: (XXS) 51; (XS) 56; (S) 62.5; (M) 63.5; (L) 64.5; (XL) 65.5; (2XL) 66.5; (3XL) 67.5

N/A

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Majestic Lion Sweatshirt mit Kapuze

2010-05-11T21:30:00.001-07:00

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Majestic Lion design Unisex-Kapuzen-Sweatshirt. 280 gsm, 80% gekämmte Baumwolle - 20% Polyester.

Sweatshirt Maßtabelle -

Half Chest: (XXS) 46; (XS) 50; (S) 53; (M) 56.5; (L) 60; (XL) 63.5; (2XL) 67; (3XL) 70.5

Body Length: (XXS) 58; (XS) 63; (S) 65.5; (M) 67.5; (L) 69.5; (XL) 71.5; (2XL) 73.5; (3XL) 75.5

Sleeve Length: (XXS) 51; (XS) 56; (S) 62.5; (M) 63.5; (L) 64.5; (XL) 65.5; (2XL) 66.5; (3XL) 67.5

N/A

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Rusty Trombone Sweatshirt mit Kapuze

2010-04-07T02:30:00.001-07:00

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Rusty Trombone design Unisex-Kapuzen-Sweatshirt. 280 gsm, 80% gekämmte Baumwolle - 20% Polyester.

Sweatshirt Maßtabelle -

Half Chest: (XXS) 46; (XS) 50; (S) 53; (M) 56.5; (L) 60; (XL) 63.5; (2XL) 67; (3XL) 70.5

Body Length: (XXS) 58; (XS) 63; (S) 65.5; (M) 67.5; (L) 69.5; (XL) 71.5; (2XL) 73.5; (3XL) 75.5

Sleeve Length: (XXS) 51; (XS) 56; (S) 62.5; (M) 63.5; (L) 64.5; (XL) 65.5; (2XL) 66.5; (3XL) 67.5

N/A

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Mindfulness and Mammaries: Grinning With Gratitude

2010-04-02T16:30:00.001-07:00

I am truly inspired by a most mindful group of breast cancer survivors. Referring to themselves as "The Golden Mammaries", these women gather weekly to support each other, share stories, and mostly, to laugh. In their fifties and sixties, they've lived through cancer--some more than once--and they never miss their cue to grin.

Picture this: white hair, no hair, carefully-coiffed hair, wigs. Pale faces, robust and beaming faces, tense and drawn faces, I'm-at-peace faces. Pink ribbons, Race For The Cure sweatshirts, designer blouses, colorful tunics. Sensible Birkenstocks, knee-high suede boots, running shoes, clogs.

These women come from all walks of life, but this is one walk they share, holding hands along the way and skipping whenever they get a chance.

Despite scalp-scalding radiation, gut-churning chemo, hold-your-breath biopsies, painful surgeries, and unspeakable fear, the "Golden Mammaries" are riding high. They know what really matters, and they laugh their heads off at everything else.

There's a trick they use to keep things light. Whenever they hear the word "memory", they mentally replace it with "mammary". So, if they hear someone say, "I have many happy memories" they would simply change that to "I have many happy mammaries."

It has a way of making you grin. Happy mammaries? Now, there's a perky mental image! Think of a pair of smiley faces. How uplifting!

Sad memories? Sad mammaries. Droopy. Down-turned. Moping.

Losing your memory? Losing your mammary. Heck, many of these women have lost their mammaries--and all have lost good friends. If they can laugh about this, it should be a piece of cake for the rest of us!

By using this simple mindfulness technique, these women have given themselves a cue that will prompt them to be grateful for all the good things they have to celebrate. Using a key word--and in this case, a particularly charged one--empowers them to attach a positive concept to one that has become associated with fear and pain.

We don't have to wait to find our own key word. If you have a body part, a place, a holiday, or anything else that prompts a negative gut reaction, take charge of it. Intentionally choose a new positive word or concept and attach the two in your mind. Use your custom association whenever you hear, see or say that word.

Look for humor. Search for silliness. Grab hold of every opportunity to replace fear or anger with something far more healing--laughter.

Cancer survivors are often described as courageous, but every one I've talked to has said the same thing: you simply rise to the occasion. Every one of us has that potential to be bold, brave, wise and lighthearted in the face of uncertainty. We have the power to gain perspective, the will to ignore petty differences and the open heart capable of ceasing judgment of others.

Why not start now?

Don't wait for a diagnosis. Seize your own destiny and start being courageous today. Use mindfulness to help you move forward with gratitude and start perfecting that lusty laugh of yours.

Thanks for the mammaries.

About The Author

Maya Talisman Frost is a mind masseuse offering specialized mindfulness training in Portland, Oregon. Her work has inspired thinkers in over 100 countries. To subscribe to her free weekly ezine, the Friday Mind Massage, visit http://www.mindmasseuse.com; maya@mindmasseuse.com

Tiger Sweatshirt mit Kapuze

2010-03-15T05:30:00.001-07:00

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Tiger design Unisex-Kapuzen-Sweatshirt. 280 gsm, 80% gekämmte Baumwolle - 20% Polyester.

Sweatshirt Maßtabelle -

Half Chest: (XXS) 46; (XS) 50; (S) 53; (M) 56.5; (L) 60; (XL) 63.5; (2XL) 67; (3XL) 70.5

Body Length: (XXS) 58; (XS) 63; (S) 65.5; (M) 67.5; (L) 69.5; (XL) 71.5; (2XL) 73.5; (3XL) 75.5

Sleeve Length: (XXS) 51; (XS) 56; (S) 62.5; (M) 63.5; (L) 64.5; (XL) 65.5; (2XL) 66.5; (3XL) 67.5

N/A

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Crown (Gelb) Sweatshirt mit Kapuze

2010-02-18T16:30:00.001-08:00

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Crown (Yellow) design Unisex-Kapuzen-Sweatshirt. 280 gsm, 80% gekämmte Baumwolle - 20% Polyester.

Sweatshirt Maßtabelle -

Half Chest: (XXS) 46; (XS) 50; (S) 53; (M) 56.5; (L) 60; (XL) 63.5; (2XL) 67; (3XL) 70.5

Body Length: (XXS) 58; (XS) 63; (S) 65.5; (M) 67.5; (L) 69.5; (XL) 71.5; (2XL) 73.5; (3XL) 75.5

Sleeve Length: (XXS) 51; (XS) 56; (S) 62.5; (M) 63.5; (L) 64.5; (XL) 65.5; (2XL) 66.5; (3XL) 67.5

N/A

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Tiny Dog Sweaters - Keeping Your Dog Warm With a Teacup Or X-Small Dog Sweater

2010-02-12T04:30:00.001-08:00

When the winter winds begin to blow as the autumn months fade away, keeping your tiny dog warm should be on the top of your priority list. When you need to keep him warm this year, you need to make sure that you have a tiny dog sweater available. There are many great choices to choose from when it comes to sweaters for dogs that will keep your dog not only warm, but also a trendsetter and always in style.

Do you like the feeling of fleece? Well then just imagine how much your tiny dog loves the feeling. You can get your dog a tiny dog sweater made of fleece and watch your dog simply fall in love with it. He or she may not even want to take it off and will fight you all the way. Of course we cannot forget to mention how much others will think your dog is the cutest thing around.

What about hoodies? Everyone likes a hooded sweater there are these available as well. Some of them come in fleece while others come as knit and still others are available in standard cotton fabric options. Getting your dog a x small dog sweater is a great thing to do as it will keep your dog warm when the days get colder and your dog will love the attention that comes along with his improved cuteness factor.

Then you have a large selection of knit dog sweaters to choose from. These are great for the holidays as well family get togethers and even dress up parties. They come in many different shapes and sizes to choose from that can include things like your grandma's type knit sweaters or even the ever popular Charlie Brown looking argyle x small dog sweatshirt.

So while you are sitting there trying to figure out what to get your best friend for all of the love, loyalty and obedience he has shown you all these years, why not give him something that he will be comfortable in? Get him something so that he can get all the attention he could ever ask for by getting him a teacup dog sweatshirt and making him the cutest thing on four legs for miles around; he will quite simply fall in love with it and when you get it online, you will also love all of the savings.

http://www.YourDogSuppliesStore.com offers you a wide variety of tiny dog sweaters to keep your dog warm in the winter months. Be sure to view our pink dog sweater that is absolutely adorable and will look very cute on your dog.

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A Review of the New MIVA Merchant(tm) Version 5

2010-01-28T07:30:00.001-08:00

The long anticipated newest version of MIVA Merchant is now available. Version 5 is a dramatic shift from previous versions to a new paradigm that makes store creation and maintenance easier and more powerful for the end user. Many tasks that currently require third party modules and possibly a developer’s help are now implemented into the main system.

MIVA Small Businessoration, known for having a strong third party developer community, broke with tradition for this version by asking the third party developers themselves for their thoughts and opinions during development. “It was quite exciting working with our third-party development community, and gratifying to be able to implement their suggestions,” said James Waters, MIVA Senior Software Developer. “Our commitment to incorporating feedback is part of what makes MIVA Merchant a best-of-breed product.”

Most significant in version 5 is a new template-based design system MIVA calls “Store Morph Technology.” Each store page has a template that can be edited directly in the administrative area. You can display what you need, hide what you don’t, and control the look and placement of buttons, products, category lists and other components. The following is MIVA's description of this technology:

What is Store Morph Technology?
Store Morph Technology (SMT) is a completely new store design system created exclusively for MIVA Merchant 5. It provides complete control over the look and feel of your online store.
With SMT, you control the layout and content of each store page. Move buttons, change labels, drop in custom components, and more. Every page of your MIVA Merchant 5 online store can be customized to suit your business needs.
What can I do with Store Morph Technology?
Use SMT to control what each page displays, and how it is formatted.
For example, put a search box on your navigation bar. Then customize how that search box looks, what the search button says, and where the search results are displayed.
You can completely change the layout of any of your online store pages. Move the category tree to the right side of the page--or just remove it altogether.
The power is in your hands with Store Morph Technology, making your MIVA Merchant 5 online store truly customized for your business.
How do I use Store Morph Technology?
There is nothing additional to install or purchase. SMT is integrated throughout the MIVA Merchant 5 administration interface. When you begin designing your store, SMT controls will be easily accessible.
Detailed instructions are available at the click of a button, providing helpful insight and guidelines into harnessing the power of Store Morph Technology.

What does Store Morph Technology mean for your site? First, you now have much more control of the look and feel of your site without needing third party modules. Second, once a template is saved, it is compiled, meaning when a page loads for your customer, it does not have to “create itself” as current dynamic pages do. The difference can be between a multi-second page load and less than a second page load. And that means happier customers who stay at your site longer.

“We are really excited about our breakthrough Store Morph Technology. It enables businesses to easily create their own unique, professional look and specialized functionality,” commented James Harrell, MIVA Director of Software Development. “MIVA Merchant 5 offers a professional alternative to ready-made ‘starter’ stores. We are looking forward to seeing the results of our customers’ creative applications of this new technology.’

MIVA Merchant 5 now supports multiple database formats. The default is MIVA Small Business’s new proprietary database format named MIVA-SQL. An alternative is the widely used MySQL database format. Both are much faster and more stable than previous MIVA Merchant versions. You don’t need to understand anything about the databases, though, just know that the new system has blazing download speeds and more stability. MIVA Merchant users will understand this – no more packing your data all the time! And, while prior versions didn’t perform well with more than a few thousand products, with the new database formats there are no limitations to the number of products and categories in a store.

MIVA Merchant 5 now allows updates at a click of a button. Previously, the update process involved downloading the newest patches, and running a complicated, multi-step update process. Most users either never updated, or relied on their hosts to do it for them. “The new software updating process is so simple now. It’s going to save businesses time and frustration – absolutely painless,” according to MIVA Software Developer Alex Kruglyak. Kruglyak also mentioned MIVA Merchant 5’s new product, category and customer import/export technologies, saying, “[the] improved import/export functionality means store owners can easily load their product database into MIVA Merchant.”

“Creating MIVA Merchant 5 has involved mastering some interesting technical challenges,” according to Q Jackson, MIVA Software Developer. “The new database technology makes MIVA Merchant 5 stores quick and responsive, for a better shopping experience.”

This version upgrade is really a whole new platform, with no easy upgrade path from previous versions, so stores that are running smoothly on MIVA Merchant 4 may wish to wait a while before upgrading. Keep your eyes open for the latest news, and only consider upgrading when you see features offered by MIVA Merchant 5 that are not available for your current store. The good news is you can keep your MIVA Merchant 4 site running while you work on the new version.

Most third party module developers are working furiously to create modules, or update their version 4 modules, for version 5. The first step is duplication of MIVA Merchant 4 modules, followed by new functionality which takes advantage of the new technologies behind MIVA Merchant 5. Expect many new improvements to come quickly from MIVA Small Business, too, as the quick updates make updating so much easier.

MIVA Small Business charges for support with support plans from $399 to $999 per year. However, many users get the help they need from the very active user community accessible through an email user list hosted by MIVA Small Business. They have a list just for MIVA Merchant 5 users, as well as for MIVA Merchant 5 template developers and module developers. The template list demonstrates MIVA’s expectation that the new Store Morph Technology will spawn a third party market for entire site templates. When this occurs, a store will be able to change look and feel with a few quick steps and little or no down time.

Vital Info: MIVA Merchant 5 Full Version: $995. MIVA Merchant 5 Upgrade from Version 4: $399. See http://smallbusiness.miva.com for a list of hosts that support MIVA Merchant 5.

(MIVA Merchant and Store Morph Technology are Trademarks of MIVA, Inc.)

As an e-commerce consultant for over three years, and Web designer for over ten, Chuck Lasker has been helping individuals and organizations utilize the Internet in almost every arena. You can learn more about Chuck's consultancy at http://www.doubleplus.com

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Sesamstrasse Grover Photo Sweatshirt mit Kapuze

2009-11-24T02:25:00.001-08:00

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Sesame Street Grover Photo design Unisex-Kapuzen-Sweatshirt. 280 gsm, 80% gekämmte Baumwolle - 20% Polyester.

Sweatshirt Maßtabelle -

Half Chest: (XXS) 46; (XS) 50; (S) 53; (M) 56.5; (L) 60; (XL) 63.5; (2XL) 67; (3XL) 70.5

Body Length: (XXS) 58; (XS) 63; (S) 65.5; (M) 67.5; (L) 69.5; (XL) 71.5; (2XL) 73.5; (3XL) 75.5

Sleeve Length: (XXS) 51; (XS) 56; (S) 62.5; (M) 63.5; (L) 64.5; (XL) 65.5; (2XL) 66.5; (3XL) 67.5

N/A

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FDNY Sweatshirts - Swing-State Chic?

2009-11-24T02:24:00.001-08:00

The surprisingly durable trend towards wearing FDNY Sweatshirts requires some careful analysis. Superficially, it's a way to commemorate the 9/11 attacks in a way that focuses on the positive aspects (heroism, patriotism) rather than the negative ones. Even more superficially, FDNY sweatshirts can be seen as a self-sustaining trend: nobody wants to be the only person who hasn't caught on, so they stay common even if they aren't popular. But there's a better explanation for the FDNY sweatshirt phenomenon: they are a neutral fashion statement in a partisan time.

It's easy to see the signs of partisanship: after two close elections, each party is trying to be different in rhetoric but similar in policy, and their increasingly minor differences are picked over all the more vigorously because they're the only ones worth discussing. FDNY sweatshirts offer a simple, seductive escape from that; they're a way to avoid dealing with the complexities of politics while still participating in the outcome: a stable, democratic society.

With this in mind, it's easy to see why FDNY sweatshirts can be so appealing: 9/11 happened in a blue state with a red mayor playing a central role in the recovery, and a red president just starting his first term. During the days after the attacks, many politicians tried to drop their more partisan concerns, and to focus on broader questions of national survival.

The FDNY itself was a critical part of this; they were a government organization, but obviously one that most political partisans are in favor of. The fact that a politically neutral group would be at the forefront of responding to a disaster was a relief to anyone who worried that the attacks could be turned to political ends. The FDNY sweartshirts express this relief by identifying the wearer not with either side of a political argument, but with the extraordinary actions that transcend politics.

In addition to being politically neutral, FDNY sweatshirts express a socio-economic neutrality. Although nobody has gotten rich in the fire department since Crassus, it's not seen as a typical blue-collar job. Instead, firefighters are quintessentially lower middle-class; they do a difficult job, but with steady pay. Since each party tries especially hard to appeal to the economic middle, it's hard to associate firefighters with either side. And since firefighters are hired locally, and local politics almost never involve broader party issues, they're once again safe from being political playthings.

The importance of FDNY sweatshirts is that they show how many people want to be disengaged from the divisive elements of political debates, but don't want to neglect the good results of those debates. That could be seen as bad news -- as part of a long trend towards giving up on politics. But it's also a good sign: FDNY sweatshirts show that people who don't like the present political process can still look forward to positive political outcomes.

Byrne Hobart is a New Yorker with widely, perhaps even bizarrely varied interests. He often wears a FDNY sweatshirts.

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Marketing Hooded Sweatshirts - What Other Stores Miss

2009-11-24T02:22:00.001-08:00

Marketing a product is about doing one of two things: it's either about selling someone a way to follow whatever narrative they've picked for themselves, or selling them a way to try on someone else's identity for size. Although this doesn't apply to most good that aren't purchased by consumers, it's a great guideline for consumer products, especially clothes. And hooded sweatshirts are a great example.

Hooded sweatshirts offer wearers a chance to adopt multiple personae. The most obvious is that of someone who is young, hip, and too busy to be considered rude, but otherwise fairly brusque. Anyone in New York can see plenty of examples of this specimen walking down the street (often, though not always, listening to an iPod). The clothes won't turn you into somebody else, but they will allow you to act like someone else for a while -- or if they don't let you act like someone else, they'll let you look like someone who acts like someone else, and be treated differently because of it.

It's easy to wonder why simply donning hooded sweatshirts would make someone feel that they're playing a different role. There are a few good reasons for this: since clothes affect expectations, picking clothes of a certain kind will make people likely to accept certain behaviors; someone in a suit is unlikely to say "ain't," and someone in a backward baseball cap is unlikely to say "indeed." Picking up some hooded sweatshirts doesn't make you change the language you use, but to avoid shocking people you might end up talking and acting a bit like the average wearer of hooded sweatshirts.

This is not a problem, of course. Being able to pick up and discard roles at the drop of a hooded sweatshirt is a nice freedom to have. It's the chance to relate to other people, to experiment with other perspectives, and perhaps to gradually change one's own personality and views. Since our personalities and behavior are already shaped by outside expectations -- which may have nothing to do with our internal inclinations -- the freedom to adopt a new outlook with hooded sweatshirts is a useful way to reclaim another freedom: the freedom to decide who you want to be.

Hooded sweatshirts don't directly change behavior -- there's nothing intrinsic to the sweatshirt that will make someone behave differently. Some people expect to change their lives immediately with clothes -- it's better to think of clothes as a catalyst to increase the speed at which an existing change can occur. Buying hooded sweatshirts won't make you a different person, but it might just help you be the different person you meant to be all along.

Byrne Hobart is a New Yorker with widely, perhaps even bizarrely varied interests. He's often spotted wearing hooded sweatshirts.